About
Not just a designerI’m your partner
I design with intention — helping brands connect, communicate and stand out.
A good design isn’t just about aesthetics; it’s about aligning with the bigger picture — the user’s needs, business goals, and their long-term vision.
When you approach design with strategy, you build a product that makes an impact and evolve.
"A good design isn’t just about aesthetics; it’s about aligning with the bigger picture — the user’s needs, business goals, and their long-term vision"
Problem solver ⎯ who thinks creatively and analytically
Throughout my career, I’ve worked as a freelancer, in-house, and with agencies, leading end-to-end projects in collaboration with stakeholders, developers, engineers, clients and marketing teams.
I’ve had the opportunity to contribute to a wide range of industries—from culture, services, consumer goods, and healthcare to non-profits and tech.
Ownership — mindset
I take full responsibility for my work, ensuring that every task and project is executed with dedication and meticulous attention to detail from start to finish. This approach guarantees consistent, high-quality results, even in fast-paced environments with tight deadlines.
Solid ⎯ foundation
I firmly believe in the importance of building strong foundations through thorough research and detailed conversations with stakeholders. This ensures that initial decisions are well-informed, paving the way for smooth progress toward more complex stages and successful outcomes.
Active ⎯ approach
I tackle each problem with in-depth analysis to fully understand it and develop strategic solutions that meet defined objectives. I value the input of stakeholders and team members, as their contributions are essential to optimizing the process and delivering impactful results.
Collaborative ⎯ Iteration
I promote open communication and the exchange of ideas to incorporate continuous feedback and improve each iteration. This collaborative approach ensures precise alignment across cross-functional teams, enabling the project to evolve and achieve outstanding results.
From strategy to execution, I offer tailored design solutions ⎯ to bring your vision to life
Years of experience
Satisfied clients
Projects delivered
Identity Design
Branding, Logo Design, Identity, Strategy, Implementation, Presentations, 360º Campaigns, Consulting
Digital Design
Website Design, Content Creation, Social Media Campaigns, Ad Design, Photo editing, Video, Email Marketing
UX/UI
Research, Wireframing, Prototyping, Design, Testing, QA
Print Design
Brochures, Flyers, Catalogs, Posters, Stickers, Merchandising, Environmental graphics, Stands, Packaging
Skills & Tools
Methodologies: Design Thinking, Double Diamond, Agile, Lean UX, Atomic Design, User-Centered Design, Design Sprint, Brand Strategy, Visual Storytelling, Design Systems, Information Architecture (IA), Accessibility (WCAG Guidelines).
Techniques: Design Process, Usability Testing, Wireframing, Prototyping, Multitasking, Decision Making, Typography & Color Theory, Responsive Design, Moodboarding, Art Direction, Design Audits, Accessibility Testing, Conversion-Centered Design.
Software: Figma, Figjam, Photoshop, Illustrator, InDesign, Premiere Pro, Canva, yup, Squarespace, Wix, Slack, GitHub, GitLab, Jira, Notion, Trello, Miro, Storybook, Tailwind, Monday, Maze, Hotjar, FullStory, Google Analytics, HubSpot.
Deliverables: Logos & Brand Identity, Design Systems, Marketing Collateral, Web & Mobile UI Kits, Pitch Decks & Presentations, Social Media Branding.
Languages
· Spanish (native)
· English (professional working)
· French (elementary)
